Posted in Tips & Resources on 5:27 am
One of our favorite tricks for keeping nonprofit communications relevant is to have a specific person in mind whenever you write an e-newsletter, direct mail appeal or blog post. Today’s Free Tool Friday pick helps you visualize your donors, volunteers or clients. Tool: Persona Template About: Instead of trying to appeal to everyone the most successful nonprofits target their [...]
Posted in Tips & Resources on 5:14 am
When President Obama spoke at the 2012 Democratic National Convention he did exactly what every nonprofit should do: he gave his success away. “So you see, the election four years ago wasn’t about me. It was about you. My fellow citizens, you were the change. You’re the reason there’s a little girl with a heart disorder [...]
Posted in Tips & Resources on 6:16 am
Zan from Mixtape Communications is taking a break this month. Luckily Noland Hoshino has jumped in with this special guest blog post for today’s Free Tool Friday. If you’re like me, you’re overwhelmed by the abundance of good content and information online. There are so many great articles, and so little time to read them. You can [...]
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