FacebookAlgorithm

In and Out of Love with Facebook

How could one social media channel drive me from anger to hope in a mere hours? I started out a recent morning perusing the latest news and thoughts about how to use Facebook to inspire people to take actions, such as donate, volunteer or speak up, and I was instantly angry.  See, I came across this well [...]

Nonprofits on Twitter Shine During Super Bowl Blackout

The sweet spot of marketing is matching your organization’s message with what your audience cares about or is experiencing. Today’s Super Bowl blackout took this to a whole new level, with brands & nonprofits tweeting about their product or mission as it related to a power failure witnessed by millions. Take this tweet from Global Giving, using [...]

clonepyramid

How to build an engagement pyramid

Have you found yourself devouring Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit? We are too and just finished the chapter on building a Ladder of Engagement. In this post we’re going to share with you a tools we created for nonprofits to use in designing their own ladders, or in this case [...]