Annual report released? Website launched? That’s not the story.

Annual report released? Website launched? That’s not the story.

“Today’s paper is printed” “The coffee has been roasted” Imagine if the New York Times or Starbucks sent you an email trumpeting the fact that they’ve printed the paper or roasted the coffee. Your reaction would lIkely would be – so what? And yet rarely does a month go by when I don’t get an [...]

ALS #IceBucketChallenge

Stop asking about retention & education – #IceBucketChallenge

If the ALS Association had sent out a direct mail piece that did half as well as the Ice Bucket Challenge, it would be the talk of the fundraising world. And yet the refrain from the nonprofit world that I keep hearing is: “Yeah, but do people really know what ASL is?” “Are they going [...]

FacebookAlgorithm

In and Out of Love with Facebook

How could one social media channel drive me from anger to hope in a mere hours? I started out a recent morning perusing the latest news and thoughts about how to use Facebook to inspire people to take actions, such as donate, volunteer or speak up, and I was instantly angry.  See, I came across this well [...]