Nonprofits on Twitter Shine During Super Bowl Blackout
Posted in Social Media on 8:53 pm
The sweet spot of marketing is matching your organization’s message with what your audience cares about or is experiencing. Today’s Super Bowl blackout took this to a whole new level, with brands & nonprofits tweeting about their product or mission as it related to a power failure witnessed by millions. Take this tweet from Global Giving, using [...]
Free Tool Friday – Get your best times to tweet
Posted in Tips & Resources on 8:21 am
Did you know that the half- life of a shared link on Twitter is only 2.8 hours? If you want people to read your tweets it’s important to share when your followers are most likely to see it. Today’s Free Tool Friday does all the heavy lifting to figure out exactly when that is for you. [...]
Nonprofit social media benchmarks
Posted in Social Media on 8:36 am
Want to know how you stack up to your peers in terms of growing your social media audiences? Is anyone actually raising money on Facebook? What are the top three factors for success on social media for nonprofits? Two new reports will answer these questions for you and a few more. We’ve gleaned some highlights [...]
