How to build an engagement pyramid
Posted in Tips & Resources on 5:44 am
Have you found yourself devouring Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit? We are too and just finished the chapter on building a Ladder of Engagement. In this post we’re going to share with you a tools we created for nonprofits to use in designing their own ladders, or in this case [...]
The Social Media Road Map gets you on course
Posted in Social Media, Tips & Resources on 10:06 am
If you don’t know where you’re going, how will you know when you get there? This adage is as true for social media as it is for a road trip. Without a plan, your efforts on Facebook, Twitter & Pinterest are likely to be aimless wandering instead of actions that bring you closer to your [...]
“I had to share” – what it takes to go viral
Posted in Social Media, Tips & Resources on 9:01 am
Don’t you hope that your readers will be unable to contain themselves and will have to share your content with all their friends? Those 4 words, “I had to share” are the holy grail you seek every time you write a blog post or social media update. If making your content go viral is your [...]
