vote

Social Media Lessons from the Election

It’s all over, but the crying. The US mid-term elections have come and gone, but what still remains are the lessons on how the web is allowing for new ways to engage and mobilize. Get out the vote efforts (or GOTV) were once the domain of door knocking, leaflets, phone calls and sign waving. All [...]

Don’t Find us on Facebook

Don’t Find us on Facebook

They are becoming ubiquitous. On ads, storefronts, mailing pieces and websites. Those bland calls to action: “Find us on Facebook” “Follow us on Twitter.” Is this your social media strategy? Being found or followed? Is that what your supporters are hoping for? Unless your social media goal is the world’s largest game of hide & [...]