123MarketingTree

Free Tool Friday – Happily update your brand

Ever wish someone would simply break down for you all the elements that make for a strong & effective brand? Wouldn’t it be great if that was a free and well designed resource too? You got it – it’s Free Tool Friday! Tool: 1, 2, 3 Marketing Tree Lite from Claxon About: The 1,2,3 Marketing [...]

PullDon’tPush

Don’t make me like you, let me like you.

Facebook’s latest move, sharing your cellphone and address with third party applications, highlights how traditional marketing has not caught up with social media. Social media’s strength lies in the ability to interact, in a human way, with the people who care about your brand, whether you are a company or a non profit. If I [...]

SocialMedia

Kiva Expands Their Reach

Recently I found out something new about a friend of mine on Facebook. No, not that their Farmville chickens were laying (luckily I have blocked all those applications), but instead that she is an active Kiva supporter. Her status update came up noting that she had just made her 21st Kiva loan, which is really [...]