Free Tool Friday: Know who you’re talking to
Posted in Tips & Resources on 5:27 am
One of our favorite tricks for keeping nonprofit communications relevant is to have a specific person in mind whenever you write an e-newsletter, direct mail appeal or blog post. Today’s Free Tool Friday pick helps you visualize your donors, volunteers or clients. Tool: Persona Template About: Instead of trying to appeal to everyone the most successful nonprofits target their [...]
If a chimp can do it so can your nonprofit
Posted in Tips & Resources on 11:37 am
What can your nonprofit learn from a chimp about designing your website to totally meet your audience’s needs? Well if that chimp is MailChimp than apparently you can learn a lot. These email marketing geniuses have created a unique guide for their writers to think through what visitors are feeling and needing on every page [...]
3 easy resolutions to improve your communications
Posted in Tips & Resources, What's Possible on 7:45 am
It’s a new year and that always feels like a chance to do something better. In this spirit we offer to you three* easy suggestions for making your communications more effective. 1. Develop and use an editorial calendar Your time is precious and so is your content. An editorial calendar keeps you focused on what [...]
