Who’s the slacktivist?
Posted in What's Possible on 12:00 pm
What do you call a person who runs all over town hanging up posters advertising your non proft’s event or rally? Probably ‘Volunteer of the Year’. But what do we call the person who signs an online petition and then clicks a button to tell their Facebook friends? A slacktivist. Let’s bury this term ‘slacktivist’, [...]
If you build it they will not come, yet.
Posted in Social Media, What's Possible on 7:53 am
Instead of feeling jealous of the results that other organizations are having in social media, temper your expectations, young Jedi. Imagine that you’ve been invited to join a local civic club, like the Rotary or Elks. You’d know that walking in to the first meeting and asking people for favors would be met with silence, at [...]
Truth will always trump technology
Posted in Social Media on 8:16 am
You never know where you’ll get great advice. Yesterday I heard a greeting card creator interviewed on NPR. At the end of the story the interviewer asked him what types of cards sell best. His answer: true ones. He said, “People pick up a card that is funny, but they will only buy it if [...]
