Resources
A comprehensive list of resources, how to’s and goodness to rock your nonprofit’s communications, fundraising and social media.
Here’s our playlist for you:
Tools & Guidance just for Foundations
People & organizations to learn from
Social Media resources -
Links to articles and guides that will help your non profit shine in social media. We’ve got Facebook, Twitter, YouTube, Google+ and LinkedIn all covered, plus a few basics every organization needs.
Facebook’s guide for non profits using Facebook Pages
Facebook for business - great source for tips on managing your Page and buying ads
Mashable’s Guide to Facebook – from starting your page to integrating Facebook with your blog
10 quick tips for optimizing your nonprofit’s Facebook page from Convio
Facebook Insights – John Haydon’s tutorial on what metrics you need to measure
Mashable’s Twitter Guide Book – Covers everything from setting up your Twitter page to how to manage multiple Twitter accounts.
Twitter’s own guide to using it for good – Hope140
Our favorite tools for managing your Twitter account are Crowdbooster, Buffer, and Hootsuite.
Here’s the comprehensive list of Twitter chats
Mixtape Communications’ Top 10 Things we Love about Twitter presentation
Google+
Google+ ‘s own guide for nonprofits
Google+ collaborative document - a group written (120+ people) & continually evolving document that covers everything you need to know about using Google+
Google+ tips & examples – a Scoop.it page curated by the awesome Beth Kanter
Google+ Best Practices for nonprofits- 10 best practices and examples for Google+, from Heather Mansfield.
YouTube
Google’s YouTube program for nonprofits - find out all the free goodies nonprofits get on YouTube & learn how to customize and optimize your nonprofit’s channel
YouTube Playbook for Non Profits – Tips and examples directly from YouTube and tailored to nonprofits.
YouTube playbook - Meant for everyone who uses YouTube, this guide is chock full of great instruction on how to do everything on YouTube.
LinkedIn’s own page for nonprofits
LinkedIn’s YouTube channel with videos with tips on establishing & enhancing your organization’s LinkedIn Profile
Overall Great Social Media Resources
Idealware Social Media Resource Guide
NTEN & M+R Nonprofit Social Media Benchmarking Study
Social Media policies – see examples of social media policies from leading nonprofits like the Red Cross and adapt them for your organization
Nonprofit Social Media Policy Workbook – guides you through questions to create a tailored policy for your organization
The Chronicle of Philanthropy - They have a regular section on social media.
Editorial calendars – A coordinated social media program is a successful one. Use an editorial calendar to boost your efficiency and create better content. Here’s one from Kivi Leroux Miller and the 2012 editorial calendar from Lightbox
GREAT compilation of social media tips and resources for #nonprofits by @zanarama bit.ly/NPOSMResources via @kanter
— Patricia Lobaccaro (@patcaval) January 7, 2012
Click here to tweet: I just found a ton of #nonprofit social media resources! Check them out: http://bit.ly/Ai6ZEW
Online Fundraising -
Network for Good has a treasure trove of articles on online fundraising. Everything from getting started, creating an online giving plan to case studies
Frogloop (from Care2) blogs regularly about online fundraising
Razoo’s blog has stellar advice on fundraising and they also have a widget for collecting donations on your Facebook page.
The big fundraising software companies all post a lot of data, research and white papers on fundraising. You can find them here: Blackbaud, Convio, Sumac, Sage.
Know your stats for online giving. Both Network for Good and Blackbaud regularly post stats so you can see trends in online giving.
Foundation resources -
So much that pertains to nonprofits can also be applied to foundations, but sometimes you need advice and resources that specifically address foundation’s unique concerns.
Working Wikily – From the Monitor Institute, Working Wikily is a must read for foundations considering what it means to work in the networked way of our digital world. Also see their companion website.
Come On In. The Waters Fine – A groundbreaking report and guide for foundations on how emerging technology is affecting grantmaking.
Communications Network – Resources and community for Foundation communications staff.
Glass Pockets from the Foundation Center – A site dedicated to encouraging foundations to be more transparent and accountable.
Philanthropy & Social Media - A comprehensive paper by the Institute for Philanthropy that includes advice on overcoming barriers to using social media and examples from funders.
Helpful list of nonprofit #socialmedia resources kng.ht/zQYZIo #nptech via @kanter @zanarama
— Knight Foundation (@knightfdn) January 7, 2012
Click to tweet: I just found a great list of social media resources just for #foundations: http://bit.ly/Ai6ZEW
People, Organizations & Blogs to Follow -
There are a ton of great people and organizations who freely share their expertise and knowledge on nonprofits, social media and communications. We couldn’t begin to list them all. This is an evolving list of who we regularly rely on for advice and guidance.
Beth Kanter – The mother of non profit social media. Beth is an author, frequent blogger and all around great person. @kanter
Mari Smith – Mari freely shares her vast knowledge and excitement for social media and Facebook in particular. @MariSmith
Heather Mansfield / Nonprofit Tech 2.0 – Heather has a unique ability to dig up tons of great examples and is the author of Social Media for Social Good: A How-To Guide for Nonprofits. @NonprofitOrgs
John Haydon – John is the master of screencasts & teaching you how to optimize you nonprofit’s social media sites. And he’s got a sailor’s mouth to boot. @JohnHaydon
Joanne Fritz on About.com – Joanne curates and produces a ton of helpful content for nonprofits on About.com’s nonprofit page. @JoanneFritz
Katya Andresen – Reading Katya’s book, Robin Hood Marketing, completely changed how we view nonprofit marketing. Read her blog & watch your communications go from fizzle to electric. @KatyaN4G
Kivi Leroux Miller – Reading Kivi’s blog or attending one of her webinars is like having your own personal communications coach. She knows her stuff and if you pay attention to her your work will get easier and more effective. @KiviLM
NTEN Nonprofit Technology Network - All things nonprofit and tech can be found at this great nonprofit. From what IT staff need to the latest on effective email campaigns, be sure and join and follow NTEN. @NTENorg
Groundwire – These fine folks crank out one technology goodie after another! Their resources page has strong advice on everything from writing to website analytics.
Idealware – Trainings, articles & reports on software and technology for the nonprofit world. @idealware
A Keeper! RT @knightfdn: Helpful list of #nonprofit resources kng.ht/zQYZIo #nptech via @kanter @zanarama
— Susan McPherson (@susanmcp1) January 7, 2012
