Resources

A comprehensive list of resources, how to’s and goodness to rock your nonprofit’s communications, fundraising and social media.

Here’s our playlist for you:Do Good in a Changing World

Social Media 

Tips for Online fundraising

Tools & Guidance just for Foundations

People & organizations to learn from

 

Social Media resources -

Links to articles and guides that will help your non profit shine in social media. We’ve got Facebook, Twitter, YouTube, Google+ and LinkedIn all covered, plus a few basics every organization needs.

Facebook

Facebook’s guide for non profits using Facebook Pages

Facebook for business - great source for tips on managing your Page and buying ads

Mashable’s Guide to Facebook – from starting your page to integrating Facebook with your blog

10 quick tips for optimizing your nonprofit’s Facebook page from Convio

Facebook Insights – John Haydon’s tutorial on what metrics you need to measure

Twitter

Mashable’s Twitter Guide Book – Covers everything from setting up your Twitter page to how to manage multiple Twitter accounts.

Twitter’s own guide to using it for good – Hope140

Our favorite tools for managing your Twitter account are Crowdbooster, Buffer, and Hootsuite.

Here’s the comprehensive list of Twitter chats

Mixtape Communications’ Top 10 Things we Love about Twitter presentation

Google+

Google+ ‘s own guide for nonprofits

Google+ collaborative document - a group written (120+ people) & continually evolving document that covers everything you need to know about using Google+

Google+ tips & examples – a Scoop.it page curated by the awesome Beth Kanter

Google+ Best Practices for nonprofits- 10 best practices and examples for Google+, from Heather Mansfield.

YouTube

Google’s YouTube program for nonprofits - find out all the free goodies nonprofits get on YouTube & learn how to customize and optimize your nonprofit’s channel

YouTube Playbook for Non Profits – Tips and examples directly from YouTube and tailored to nonprofits.

YouTube playbook - Meant for everyone who uses YouTube, this guide  is chock full of great instruction on how to do everything on YouTube.

LinkedIn

LinkedIn’s own page for nonprofits

LinkedIn’s YouTube channel with videos with tips on establishing & enhancing your organization’s LinkedIn Profile

 

 Overall Great Social Media Resources

Idealware Social Media Resource Guide

NTEN & M+R Nonprofit Social Media Benchmarking Study

Social Media policies – see examples of social media policies from leading nonprofits like the Red Cross and adapt them for your organization

Nonprofit Social Media Policy Workbook – guides you through questions to create a tailored policy for your organization

The Chronicle of Philanthropy - They have a regular section on social media.

Editorial calendars – A coordinated social media program is a successful one. Use an editorial calendar to boost your efficiency and create better content. Here’s one from Kivi Leroux Miller and the 2012 editorial calendar from Lightbox

 

Click here to tweet: I just found a ton of #nonprofit social media resources! Check them out: http://bit.ly/Ai6ZEW

 

 

Online Fundraising -

 

Network for Good has a treasure trove of articles on online fundraising. Everything from getting started, creating an online giving plan to case studies

 

Frogloop (from Care2) blogs regularly about online fundraising

 

Razoo’s blog has stellar advice on fundraising and they also have a widget for collecting donations on your Facebook page.

 

The big fundraising software companies all post a lot of data, research and white papers on fundraising. You can find them here: Blackbaud, Convio, Sumac, Sage.

 

Know your stats for online giving. Both Network for Good and Blackbaud regularly post stats so you can see trends in online giving.

 

Foundation resources -

So much that pertains to nonprofits can also be applied to foundations, but sometimes you need advice and resources that specifically address foundation’s unique concerns.

Working Wikily – From the Monitor Institute, Working Wikily is a must read for foundations considering what it means to work in the networked way of our digital world. Also see their companion website.

 

Come On In. The Waters Fine – A groundbreaking report and guide for foundations on how emerging technology is affecting grantmaking.

 

Communications Network – Resources and community for Foundation communications staff.

 

Glass Pockets from the Foundation Center – A site dedicated to encouraging foundations to be more transparent and accountable.

 

Philanthropy & Social Media - A comprehensive paper by the Institute for Philanthropy that includes advice on overcoming barriers to using social media and examples from funders.

 

 

 Click to tweet: I just found a great list of social media resources just for #foundations: http://bit.ly/Ai6ZEW

 

People, Organizations & Blogs to Follow -

There are a ton of great people and organizations who freely share their expertise and knowledge on    nonprofits, social media and communications. We couldn’t begin to list them all. This is an evolving list of who we regularly rely on for advice and guidance.

Beth Kanter – The mother of non profit social media. Beth is an author, frequent blogger and all around great person. @kanter

Mari Smith – Mari freely shares her vast knowledge and excitement for  social media and Facebook in particular. @MariSmith

Heather Mansfield / Nonprofit Tech 2.0 – Heather has a unique ability to dig up tons of great examples and is the author of Social Media for Social Good: A How-To Guide for Nonprofits. @NonprofitOrgs

John Haydon – John is the master of screencasts & teaching you how to optimize you nonprofit’s social media sites.  And he’s got a sailor’s mouth to boot. @JohnHaydon

Joanne Fritz on About.com – Joanne curates and produces a ton of helpful content for nonprofits on About.com’s nonprofit page. @JoanneFritz

Katya Andresen – Reading Katya’s book, Robin Hood Marketing, completely changed how we view nonprofit marketing. Read her blog & watch your communications go from fizzle to electric. @KatyaN4G

Kivi Leroux Miller – Reading Kivi’s blog or attending one of her webinars is like having your own personal communications coach. She knows her stuff and if you pay attention to her your work will get easier and more effective. @KiviLM

NTEN Nonprofit Technology Network - All things nonprofit and tech can be found at this great nonprofit. From what IT staff need to the latest on effective email campaigns, be sure and join and follow NTEN. @NTENorg

Groundwire –  These fine folks crank out one technology goodie after another! Their resources page has strong advice on everything from writing to website analytics.

Idealware –  Trainings, articles & reports on software and technology for the nonprofit world. @idealware

 


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