Have you found yourself devouring Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit? We are too and just finished the chapter on building a Ladder of Engagement. In this post we’re going to share with you a tools we created for nonprofits to use in designing their own ladders, or in this case [...]

One of our favorite tricks for keeping nonprofit communications relevant is to have a specific person in mind whenever you write an e-newsletter, direct mail appeal or blog post. Today’s Free Tool Friday pick helps you visualize your donors, volunteers or clients. Tool: Persona Template About: Instead of trying to appeal to everyone the most successful nonprofits target their [...]

When President Obama spoke at the 2012 Democratic National Convention he did exactly what every nonprofit should do: he gave his success away. “So you see, the election four years ago wasn’t about me. It was about you. My fellow citizens, you were the change. You’re the reason there’s a little girl with a heart disorder [...]