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Oct 15, 2012
How to build an engagement pyramid

Have you found yourself devouring Beth Kanter and Katie Paine’s new book, Measuring the Networked Nonprofit? We are too and just finished the chapter on building a Ladder of Engagement. In this post we’re going to share with you a tools we created for nonprofits to use in designing their own ladders, or in this case [...]

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Sep 14, 2012
Free Tool Friday: Know who you’re talking to

One of our favorite tricks for keeping nonprofit communications relevant is to have a specific person in mind whenever you write an e-newsletter, direct mail appeal or blog post. Today’s Free Tool Friday pick helps you visualize your donors, volunteers or clients. Tool: Persona Template About: Instead of trying to appeal to everyone the most successful nonprofits target their [...]

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Sep 10, 2012
Give your success away

When President Obama spoke at the 2012 Democratic National Convention he did exactly what every nonprofit should do: he gave his success away. “So you see, the election four years ago wasn’t about me. It was about you. My fellow citizens, you were the change. You’re the reason there’s a little girl with a heart disorder [...]

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