Free Tool Friday: Know who you’re talking to
Posted in Tips & Resources on 5:27 am
Knowing who your nonprofit is talking to keeps your communications targeted & relevant.
One of our favorite tricks for keeping nonprofit communications relevant is to have a specific person in mind whenever you write an e-newsletter, direct mail appeal or blog post. Today’s Free Tool Friday pick helps you visualize your donors, volunteers or clients.
Tool: Persona Template
About: Instead of trying to appeal to everyone the most successful nonprofits target their communication efforts to particular types of people. Keeping top of mind who your organization’s people are and speaking directly to them keeps you relevant and interesting. One trick to achieve this is to create personas of the people you are trying to reach and then revisit them whenever you’re creating campaigns or writing content. HubSpot recently shared a PowerPoint template for easily creating professional looking personas of the people your organization is speaking to. Although their language is all corporate (e.g., sales, customer, buyer) you can easily translate this to donor, volunteer, supporter. The template is laid out in a nice order, giving you a place for demographic information, thoughts on what they want and sample messages that would motivate this persona.
Get it: Go to HubSpot’s website to download the PP deck in exchange for your name and contact information.
Here is an example of a persona.
About Free Tool Friday
Some fine print: Neither Mixtape Communications or Zan McColloch-Lussier get a kick back or any financial benefit from this service or tool. We feel like it is a good resource for non profits but we didn’t create it. So please check it out and make sure it is right for your organization. If we recommend a tool or resource on Free Tool Friday and you discover that it is crap, not actually free, or something is funky about it, please let us know.
