Social media user guides for nonprofits

Posted in Social Media on 9:50 am

Would you love a user manual that showed you how to use social media for social good? Well it turns out that the big tools, Facebook, LinkedIn, YouTube and now Twitter, have sites dedicated to teaching you how to maximize them for your nonprofit. If you are using these social media tools then it’s well worth your time to peruse these guides and see how you can be more effective.

Facebook 

Facebook’s nonprofit user manual gives you advice on everything from setting up your page to connecting with and growing your community. It includes relevant examples from other nonprofits who are being successful with Facebook. In addition to this nonprofit specific resource I’d recommend you take a look at Facebook for Business which covers all of Facebook’s marketing tools in depth.

YouTube

Your nonprofit can look really cool and professional by setting up a YouTube branded video channel. The YouTube how-to guide leads you through all the steps to get your channel going, develop compelling content and make sure your videos gets seen and hopefully shared.

Did you know that YouTube is owned by Google? Of course you did. But do you know about all the cool things Google offers nonprofits? Check our Google for nonprofits here.

LinkedIn

Have you looked at LinkedIn lately as part of your social media strategy? It’s really having a resurgence. LinkedIn’s site for nonprofits is full of ideas of how to use this professional social networking tool as both an individual and an organization.

Twitter

Twitter has just launched (and I would stay are still building) their site dedicated to helping nonprofits use their service better. It’s aptly named Hope140 and features case studies on how nonprofits are utilizing Twitter to create social change. While you are there you can apply for sponsored tweets .

What guides do you count on for using Facebook, LinkedIn, YouTube or Twitter? Post them in the comments please.

Image thanks Flickr:sopues

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  • http://www.socialnicole.com/ Nicole Harrison

    This is a great list of resources – and I love that you mention creating a branded YouTube channel – all social media properties should be branded with a professional design that matches website – so that users feel connected to your nonprofit no matter where you are. Nonprofits and businesses have only seconds to make an impression with a user and a professionally branded channel can make a big difference.

    Nicole Harrison
    Principal and Digital Strategist
    SocialNicole, LLC
    Twitter: @socialnicole:twitter
    Website: http://socialnicole.com
    nonprofit Twitter chat: http://nptalk.co

  • Anonymous

    Nice one, Zan.  I’ve been researching Google+ and their adword grants for NPOs. Here’s their main landing page: http://www.google.com/nonprofits/index.html

    • Anonymous

      Hello!

      Thanks so much for your email. I’m living up to my French heritage by taking a nice long holiday. I’ll be back in the office, and replying to email, on September 7th. I appreciate your patience until then.
      Hope your summer is full of sunshine & fun.

      Best,

      Zan

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