Storytelling advice from Mercy Corps

One non profit that definitely gets storytelling right is Mercy Corps. Stories are up front and center in all their communications, from their blog to their Facebook page and even on their donation page. We recently sat down with Joy Portella, Mercy Corps’ Director of Communications, to get the inside scoop on how they’ve gotten so good at storytelling.

In this video Joy gives some great tips on:

  • how to include more staff in storytelling and get them blogging
  • how social media is affecting storytelling & how to use it effectively
  • their recipe for a strong and compelling story

She sums it all up with her thoughts on why this is a good time for nonprofit storytelling. Enjoy!

Image: Thanks Flickr NCinDC