Posted in Social Media on 9:10 am
Would your nonprofit benefit from connecting with people who are more active in their communities? How about people who are 142% more likely to participate in political or environmental causes? Then maybe your nonprofit should get active on Twitter.
A recent report by Survey of the American Consumer published by GfK MRI quantifies what many a Twitter user knows – that folks on Twitter are more likely to be engaged and connected offline as well as online. I am not surprised by these findings, as I have found Twitter to be a community where connecting with and helping others reaps greater rewards than other social networks. So it sure is great to see some numbers that back up this assumption.
But before you jump on Twitter and start tweeting away, think about the reasons why first. Define your goals and have a strategy for replying to people who talk to your organization. Here are some resources that I would recommend for any nonprofit getting started on Twitter:
1. John Haydon’s Twitter ebook- John is always so great at breaking it all down and explaining all this fun stuff in easy to understand terms. Download this ebook to learn all you need to know about getting started. If you learn better from video, then check out the Top Ten Twitter Tutorials on You Tube (try saying that fast ten times).
2. Follow lots of folks- you can search Twitter for specific keywords (animal welfare, ending homelessness, or the name of your organization). Search away and figure out who is talking about your organization’s issue. Follow them.
3. Use a third-party application to manage Twitter. You can go to Twitter.com to tweet, reply and follow, but to be truly efficient you need to use a seperate application, or program. The popular ones right now are Tweetdeck, Seesmic and Hootsuite. All of them allow you to see your twitter stream (the folks you are following), along with conversations you are having and saved searches. All this makes it much easier to keep up with the flow of info. Try them out and figure out which has the style that works best for you, or check out this comparison article. I personally like Hootsuite and Tweetdeck.